Marketing Dashboard

Navigation: ETMS > Planning & Scheduling      

Use this dashboard to understand your agency’s current metrics and trends in website visits, ad impressions, and social media followers. This information allows you to identify underperforming marketing efforts and target improvement efforts.

Populating this dashboard with data requires connecting it to your social media accounts. Please contact Avail for assistance in setting up this dashboard.

This dashboard allows you to do the following:

  • Track website visitors, new visitors, and top pages.
  • Monitor ad impressions.
  • Evaluate changes in Facebook and Twitter followers.
  • Identify top-performing web pages.

The dashboard compares these metrics to target values and compares them across various timeframes.

Click the global filter icon at the top  to restrict data to specific Fiscal Years for all panels in the dashboard.

Click the information icon by a panel  to learn about its metrics and how the system calculates them.


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