Converting an Agency-Managed Google Analytics Universal Analytics (UA) Property to Google Analytics 4 (GA4)

WARNING: Agencies managing their own Google Analytics Universal Analytics (UA) property to track myStop (InfoPoint) website data must convert to Google Analytics 4 (GA4). To ensure our team has sufficient time to make updates, complete the following instructions by June 28th, 2023. 

To convert to GA4:

  1. Go to and log in with your account
    • You should be greeted with a countdown timer and a message to convert your myStop (InfoPoint) property to the new GA4 format. Select the Go to Setup Assistant button.
    • If you are not greeted with the above popup, then navigate to your Admin settings by selecting the gear icon in the lower left-hand corner of your Google Analytics screen. Then in the middle of the three columns that appear, select GA4 Setup Assistant near the top.
  2. Where the page says I want to create a new Google Analytics 4 property, select the blue Get Started button
  3. Check the checkbox for Enable data collection using existing analytics.js and gtag.js tags and then select the blue Create Property button
  4. Where the page says Explore and set up your GA4 property, click the blue Go to your GA4 property button
  5. In the Data Collection section halfway down the screen, select the carat to the right of Collect website and app data
  6. Select Manage Data Streams
  7. Select the line that shows the Property name
  8. Copy the Measurement ID (G-XXXXXXXXXX) displayed at the top and submit in this form:
  9. User Access
    • Select the gear in the lower left-hand corner of the screen again
    • In the second column, select Property Access Management
    • For each user who does not currently have an Administrator role (if relevant), in that user’s line, select the dots at the right-hand end of the line, followed by View user’s account details.
    • On the next page, in the row that appears that shows the Account name, select the pencil icon to the right
    • Select the role that that user should have
    • Select the blue Save button at the top of the page
  10. Complete the 7 Setup Assistant features
    • In the banner bar at the top of the screen, where it says All accounts > YOUR AGENCY NAME and then the name of the Web Site Property beneath it (in the image below, the Web Site Property name is “Lanta Realtime Passenger In…”), make sure that the Web Site Property is the version that has “- GA4” at the end of the name. You can ensure this by hovering over the Web Site Property Name. In the image below, hovering over the words Lanta Realtime Passenger In… reveals Lanta Realtime Passenger Info - GA4
    • If what it shows you in the full name (the part above that shows the name with a black background), then you will need to switch to the GA4 account by clicking on the Web Site Property Name, which will open a window that looks like the screen shot below, and click on the second of the two Properties that appears (the one with “- GA4” at the end of the name)
    • May or May Not Happen: Migrating from Universal Analytics (UA)
      • If you are greeted with a window called “Migrating from Universal Analytics” that looks like this…
      • …then be sure to select Yes, and in the drop-down box that says Select property, select the name of the UA property that had been the account that tracked your myStop site previously (there should only be one option that appears)
    • You should now see a Setup Assistant screen that looks like the screenshot below, which probably shows that 0 out of 7 steps are complete. You need to complete these steps. To do so, simply click on the carat “>” that appears at the right-hand end of each of the 7 steps identified…
    • …and for each of these 7 items, select Mark as complete that appears when you clicked on the carat (see below)
  11. Change the URL Being Tracked by GA4 from HTTP to HTTPS
    • It is important to make sure that your myStop URL being tracked by GA4 starts with HTTPS. In the menu, click on Data Streams and then click on your Agency name to the right
    • If you see that the URL still says HTTP at the beginning instead of HTTPS, then click on the pen icon in the upper right corner
    • …then click on the drop-down box that lets you switch from HTTP to HTTPS and click the blue Update stream button

Between 0-48 hours after you submit your Measurement ID to Avail, traffic will start appearing in the new GA4 Google Analytics reports, depending on how quickly we apply the ID to your myStop site code.

Historical Universal Analytics (UA) Data

You will not be permitted by Google to delete the old UA property because it will now be tethered to the new GA4 property. However, your historical UA data will not be ported (and will not be capable of being ported) from the old UA property to the new GA property. You will only be able to view the historical data for 6 months before it will be deleted permanently by Google.

Please read this Support article at Google for more information about this:

Also, please visit this Google URL for information on how to export historical UA data:


If you have any questions or concerns, please submit them through the form in step 8. 

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